This takes 15 minutes. Do it now, before you read anything else.
Check 1: Load your homepage on your phone (not your Wi-Fi, switch to mobile data)
Time how long it takes from tap to fully loaded. Under 3 seconds: good. 3 to 5 seconds: needs work. Over 5 seconds: urgent.
This is the single most impactful check. More than half of Indian business websites fail it. If yours does, the single fastest fix is compressing your images — visit squoosh.app, compress everything on the homepage to under 200KB each, and re-upload. This alone often cuts load time in half.
Check 2: Read the first line of your homepage
Without context, does that line tell a stranger what your business does? Not what you believe in, not your mission, not a tagline — what you actually do.
"Salesforce CRM consulting for growing Indian businesses": passes. "Empowering your journey to success": fails.
If it fails: rewrite the headline before doing anything else. This is the highest-leverage content change on your entire website.
Check 3: Submit your contact form
Go through the full process of enquiring as if you were a customer. Fill in the form. Submit it. Check your email.
Did you receive it? Did the form send an acknowledgement to the visitor? If you didn't receive the submission email: stop. This is critical. Every enquiry your website generates is disappearing. Fix this before anything else.
Check 4: Count how many times you have to scroll to find a contact option
On your homepage, on mobile. From the top of the page, scroll down slowly. How many screens do you pass before a contact button or phone number is visible?
If the answer is more than one full screen scroll: add a floating contact button or move the primary CTA up the page. The faster the answer to "how do I reach them," the more people will ask.
Check 5: Search for your business on Google
Search your company name. Does your website appear first? If not, there's a technical issue to diagnose.
Then search: "[your primary service] [your city]" — for example, "financial advisor Bangalore" or "web design Pune." Are you on page one? If you're on page three or not present, your website has an SEO gap that traffic-building won't solve without first addressing the on-page basics.
Check 6: Find the most recent date on your website
Look at your blog, news section, or case studies. When was the last item published? If it's more than 8 months ago, your site is signalling that the business may not be active. Either remove the section or commit to updating it monthly.
Check 7: Check the SSL padlock
In your browser address bar, look for the padlock or "https://" prefix. If it's missing, or if your browser shows a "Not Secure" warning: this is urgent. SSL certificates are free on most hosting platforms and the absence of one actively hurts both trust and search rankings.
What to do with your results
Failed checks 3 or 7: fix these today. They're directly causing you to lose money right now.
Failed checks 1 or 2: fix these this week. They're the highest-traffic highest-impact pages on your site.
Failed checks 4, 5, or 6: fix these this month. Important but not immediately revenue-critical.
If you failed more than four: the site needs more than patches. Consider a structured review with a professional before investing more in driving traffic to it.
Frequently asked questions
How often should I audit my business website?
At minimum once per quarter. Things break silently — contact forms stop sending, SSL certificates expire, pages get de-indexed. A quarterly 15-minute audit catches these before they cost you business. Do it on your phone, not your desktop, since that's where most of your visitors arrive.
Do I need Google Analytics installed to do this audit?
Not for this checklist. These are checks you can do manually with just a browser and your phone. For traffic, conversion, and search performance data, Google Analytics and Search Console are worth setting up — but they're a separate project from this audit.
What should I do if my website fails most of these checks?
Prioritise the mobile performance and contact form checks first — these directly affect whether visitors can reach you. Then fix the homepage clarity issue. Then work through the rest. Don't try to fix everything at once; address the items most likely to be causing you to lose enquiries right now.
Can I do this audit on a competitor's website?
Most of these checks work on any public website. Checking your competitor's page speed, mobile experience, and contact process can reveal gaps you can exploit by doing those things better — particularly in local or regional markets where competitors often have poorly maintained sites.
Yash
Founder & Principal Consultant, Ynexgen
Yash leads Ynexgen, helping small and mid-sized businesses turn technology into a stronger foundation for growth — 7+ years across Salesforce CRM, websites, and AI adoption.
